You can set up Pinterest for your business in two ways. Create a strategy dedicated to marketing with Pinterest, then roll out your content, optimizing and promoting them along the way.

To use Pinterest for business, you must have a business account. How to Use Pinterest to Promote Your Business With that in mind, follow the steps below to use Pinterest to engage members of your target audience and market your products and services. Web traffic generated through social media marketing boosts website search engine optimization, which, in turn, can positively impact rankings.Īt the same time, having an online presence on Pinterest helps businesses build brand awareness and affinity with members of their target audiences. Having people click on their Pins can help drive traffic, leads, and sales for businesses. Lens: A visual search feature on Pinterest that provides Pins similar to what a user captures with the lens camera.Feed: Personalized main stream of Pins a user sees when they log into Pinterest.Board: Collection of Pins on a specific topic or theme (e.g., “website color scheme ideas” or “vacation house plans”).Follow: When a user subscribes to another user's profile or board.

Pinner: An individual or business user who adds Pins.Repin: A re-post of a Pin by another user.Pin: An image or video uploaded to Pinterest and saved to one or more user boards.

Pinterest business page